The world of PR can be fast-paced, frenetic and ever-changing, so here at adrenalin we are constantly on the ball to keep up-to-date with the latest developments to help our clients can stay one step ahead of the rest.
From traditional methods of PR to digital media, videos and blogging, we explore every possible avenue to hit our brands’ target audiences in an engaging and cost-effective way.
With vast experience in marketing, adrenalin knows how to give your customers what they are looking for. Whether you’re looking to overhaul your email marketing, plan your customer journey, research into potential reader offers and competitions or increase your brand’s SEO, adrenalin has the expertise to help you achieve your goals.
Led by Claire Nicholson, a marketing professional who also teaches at the London School of Marketing, you can be assured that your marketing and PR objectives are in capable hands and are strategically sound.
Content-rich media is the quickest way to grab attention and promote the best bits of your brand. In today’s technological society journalists are constantly requesting videos, which can be easily uploaded to their websites and news feed.
adrenalin can help by designing, creating and producing professional-quality videos for our clients, for everything from targeted online campaigns, to company videos to features on your website.
Our capabilities include:
Product videos
How to guides
Short films
Event coverage
The time of online social media is undoubtedly upon us – news and views are circulated around the world in seconds and it is blindingly apparent what a phenomenally successful tool the Internet has become.
adrenalin can help raise your brand profile by communicating your brand to an increasingly active online audience and by establishing and managing social media outlets and networks on sites such as Facebook . We will work with you to help develop a campaign calendar to help leverage your campaign by highlighting key seasonal events from holidays to major sporting events, to keep your postings timely and relevant.
We post regularly and help to build up a genuine community of brand fans.
We have considerable experience planning and developing PR campaigns for our clients.
Whether launching a new brand, product or service, adrenalin has the ability to develop a robust, measureable communications strategy that addresses your needs, meets your objectives and exceeds your expectations. We believe in tailoring our communications strategies to fit the client and never use an off-the-shelf approach.
Several staff members are trained journalists. They are adept at crafting innovative copy that captures the imagination of the press. Passionate about their clients, having written numerous articles, reviews and features on relevant issues, they are knowledgeable of industry issues and have a keen eye for what makes a great story.
Their journalism background ensures our press releases and written materials get excellent conversion rates. Whilst we apply these skills in all press releases and features that we draft on your behalf, we’re also able to work on individual copywriting projects, by requests.
Our excellent relationships with consumer, B2B and national press journalists that have been forged over the years allow us to continually secure coverage for our clients on a regular basis.
Whenever we organise events, our strong industry links ensure that we achieve maximum exposure and attendance. We proactively encourage journalist feedback on our clients’ products and services which provides useful insight into our strategy development.
We proactively encourage our clients to be vocal within their industry; leveraging the profiles of a variety of high-profile executives across a multitude of sectors.
From famous high-street brands to small start ups, we approach every profile opportunity with equal enthusiasm. We’ve achieved great corporate coverage for a variety of our clients, from Jessops to E-Victims, to the Mayor of London.
We have experience managing high-profile campaigns for consumer, corporate and public sector clients. From product-recalls to staff redundancies, we have experience in minimising negative coverage and developing strategic solutions in challenging times. We’re unflappable, so when the going gets tough you have a calm and collected team at your fingertips.
adrenalin has a wealth of experience targeting parents, grandparents and children.
Whether it is products to inspire creativity, projects to build confidence or products to decorate their bedrooms we have experience working with a wide range of brands.
We have excellent contacts with parenting press, mummy bloggers and national press columns.
Parents love spending money on their little ones so why not let us create a fantastic campaign for you.
When it comes to making your toy stand out in the crowd we have plenty of experience. We can help you be really noisy in a crowded market. From influencing Mummy bloggers to seeding programmes with children to generate pester power our team have the knack to get results. Our contacts with all the broadcast media has resulted in our clients toys appearing on The Jonathan Ross Show, Gadget Show, Blue Peter, Something for the Weekend to name a few.
We can devise an integrated campaign combining pr, videos, social media and seeding programmes to ensure your toy makes an impact this year.
We have worked with gadget and consumer tech clients for over 14 years. Our contacts with journalists across the specialist press, gadget press and national tech pages are second to none.
From launching new products to managing events we can help you build awareness quickly in a crowded market.
Regular reviews combined with in depth articles will help to establish the brand at the forefront of the target audience you want to reach.
Totally results orienated the team can rotate samples effectively to maximise coverage across a range of media.
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Videos make a PR campaign stand out, below are a few examples of what’s possible. We work exclusively with BOXFX on video, TV and mobile apps.
BONUSPRINT:
BOXFX Showreel: