HSCL

Established in 1962, HSCL is the number one supplier of consumables, accessories and spare parts for domestic appliances. Operating out of a 31,000 sq ft warehouse facility in Bolton, England, it maintains a strong reputation in the distribution and sales of parts for around the home. It holds exclusive distribution agreements with various manufacturers and completes over 27,000 shipments a year from a catalogue of over 13,000 different products. As a trade supplier it provides product lines to multiple retailers throughout the United Kingdom, including supermarkets, department stores, electrical retailers, general retailers and DIY retailers.

BenQ

BenQ Corporation, a leading provider of networked digital lifestyle devices, is a multi-faceted company with strengths in mobile communications, visual display and network and digital convergence technologies. BenQ offers unrivalled breadth and depth of products and integrated technologies across platforms through the brand promise of “Bringing Enjoyment and Quality to Life”, including digital projectors, LCD monitors, LCD TVs, digital cameras, mobile phones, laptop PCs, storage devices, media and human interface devices such as mice and keyboards

BenQ has worked with the adrenalin team for more than ten years, achieving press coverage across broadcast, national and specialist press, which has catapulted BenQ into the limelight driving UK sales and ensuring BenQ are at the top of every UK consumer lifestyle brand list.

Their products win awards regularly and the new GP2 has proved a hit with consumer tech journalists.

BrightMinds

Founded in 2000 by ex-secondary school science teacher Alison Quill, BrightMinds is a company committed to the importance of fun learning at home and aims to provide a wide variety of educational innovative products direct to parents and schools that support the UK curriculum.

adrenalin works with BrightMinds to secure product placement opportunities across a range of specialist parenting, national and regional publications whilst maximising the potential of social media through their established Twitter and Facebook pages. Furthermore, adrenalin works closely with BrightMinds to increase their online presence through the organisation of competitions and reader offers with key target parenting websites and blogs.

Working through editorial meetings and events, adrenalin has successfully forged strong relationships with key target journalists to secure coverage in all major parenting titles and national publications such as Practical Parenting and Pregnancy, Junior and Prima Baby, The Independent, The Telegraph and the Daily Mail, in addition to regional titles across the UK.

Since being appointed, and subsequently retained by BrightMinds, after the successful completion of an initial project in September 2009, adrenalin have delivered a PR value of over £700,000 and continue to build on this through retention and expansion of key journalist contacts, and thorough knowledge of all relevant and evolving media channels.

Bonusprint

As the UK’s leading photo developing etailer, Bonusprint has been printing happy memories since 1979.  With a heritage spanning some 32 years, Bonusprint offers a complete solution for families who want to preserve their precious memories forever. From luxury Photo Books that can be made in just ten minutes, handmade Canvas Prints to photo printing and personalised gifts, the household name is synonymous with excellent customer service, exceptional quality and an unsurpassed passion for photo developing.

Since starting work with Bonusprint in June 2011, adrenalin is helping to relaunch the iconic brand into the hearts of families across the UK. Their passion to get people to free their photos trapped in digital cameras and phones is driven by a desire not to lose precious memories for future generations. Through an integrated PR and marketing strategy the team will help to raise the brand profile across the UK press by raising awareness of Bonusprint’s exceptional range of personalized photo products, which is driving traffic to www.bonusprint.co.uk.

A product placement and media relations campaign focusing on seasonal spikes and key events throughout the year aims to increase the acquisition and retention of customers, as well as promoting Bonusprint’s Happy Memories message. Product placement is combined with co-marketing and reader offers to leverage the brand profile and to acquire customers that wouldn’t have otherwise considered Bonusprint. Social media, video and tailored content will help customers really make the most of their photos.

Wow! Stuff

Wow! Stuff is a Wolverhampton-based toy and gadget manufacturer owned by toy tycoon Richard North. Based on the Wolverhampton Science Park, the £35 million company invents gifts and toys that sell all over the world.

In 2011, Wow! Stuff has had enormous success with its Air Swimmers and My Keepon campaigns. Appearing on The Jonathon Ross Show, Gadget Show, CBBC Friday Download, Something for the Weekend and The Wright Stuff.These addictive toys were in short supply and proved to be YouTube hits and popular with every journalist. The extensive PR campaign resulted in them winning awards with Hamleys, Argos, Toys R Us, Firebox and Play.com as top ten toys for Christmas 2011.

In 2010, Dave The Funky Shoulder Monkey toy, a 20cm-high animatronic Capuchin monkey that sits on your shoulder and waves, laughs, burps and reacts to passers by via a remote control proved a hit with the media. With a repertoire of both naughty and nice gestures, Dave has captured the hearts and minds of the young, and the young at heart, all over the world.

adrenalin instigated a comprehensive PR campaign centred around Dave The Funky Shoulder Monkey. Since then, the team has toured the UK’s publishing houses with Dave on its shoulders, demonstrating the little monkey first hand. This live demonstration tactic has achieved high-profile coverage in City AM, Zoo, the Daily Mirror, the Daily Telegraph, the Sun and a number of toy and parenting magazines and websites. Dave has also appeared on Channel 5’s The Gadget Show and the BBC’s Something For The Weekend.

adrenalin has also proactively ensured that numerous award nominations and wins for the Wow! Stuff team have been communicated to the press. Including Nuremburg ShortList for Toy of the Year for Teenagers and Gift of The Year Shortlist for Hot Novelty category.

Albelli

Albelli is part of the Albumprinter BV group one of Europe’s largest photo book and gift brands. Fantastic software and step by step guides make it easy for customers to transform their photos into beautiful gifts. Customers experience excellent levels of customer service and inspiration pages are on hand to help people do more with their photos.

Working closely with the brand a recent Valentine’s Day survey called The Cost of Love proved a hit with consumers and journalists alike.  The current Mothers Day campaign – Magnificent Mum’s is set to reward those amazing women who every day do something special for their loved ones.

Albelli beat off 14 competitors in a photo book group test with The Gadget Show – who loved the quality and colour of the gorgeous photo books.

T&G Woodware

T&G Woodware was formed in 1975 by Patrick Gardner.

As a great British brand adrenalin have worked together to ensure all their incredible collections get the attention they deserve. From Cream and Country, Colonial Home to Street Party there is a collection to suit every home. Through a series of features, product placement spots and editorial meetings T&G has increased awareness for its stunning products across the country.

T&G offers over 650 products within its portfolio with a variety of materials FSC beech, hevea, acacia, ceramic, marble, FSC mixed source cork and of course the award winning CrushGrind® Salt and Pepper Mills.

Choc on Choc

Choc on Choc started six years by a father and daughter who had a passion for delicious chocolate. They pride themselves on the superb high quality of their Belgian chocolate and they way they have taken this fantastic product and hand crafted it into something original that continues to speak to the British public.

adrenalin have worked with this lovely brand to help raise awareness for their quirky and charming chocolates. From high heel shoes to farmyard animals and everything in between these make fantastic gifts and treats for friends and family.

Playmobil

Playmobil Europe wanted to launch their new range called Future Planet to children in Germany. The aim was to create a short film showing the toy in real context and create desire. Adrenalin in association with TV and Video agency BOXFX, created a storyboard for The Babysitter. This short film was devised by the team to show the run boys could have playing with the new range. From script writing to casting, location sourcing to final editing the team were delighted with the results.

Corsair

DreamHack Winter attracts over 10,000 gaming enthusiasts across Sweden. Corsair wanted to launch their Vengeance range of keyboards and mice in style.  adrenalin worked with the brand to help manage the DreamHack exhibition to ensure it grabbed headlines and new fans. Throughout the 3 days the stand was mobbed by gaming enthuisasts who wanted to get their hands on new kit, play against Pro Gamer girl Laura and try their luck at the Wheel of Fortune. The event was a real success and lots of new fans were gained during DreamHack which is a sight to behold!